Our impact
Wearing it means something real.
5% of every always be purchase goes directly to the cause connected to your word. As we grow, so does our giving goal!
5%
Donated per purchase
2
Active Causes
Active causes
Cancer research — St. Jude Children's Research Hospital
"The word brave describes how my sister approached every day of her life. She lived each day with courage, strength, and determination, never letting fear define her - even through her battle with brain cancer. I chose this word because it reflects not only how she fought her illness, but also the way she lived her life and the lasting impact her courage continues to have on everyone who knew and loved her."
— Allison
Mental health — The Jed Foundation
"I picked resilient because when I hear that word, I think of a family member who went to hell and back with her mental health struggles. Watching her fight through those challenges showed me that resilience isn't about never falling, it's about getting back up every time you do. The journey with mental health is filled with highs and lows, victories and setbacks, but resilience means never giving up. It's believing you can take that next step, even if it's the hardest one."
— Ben